@ Brand Positioning Christian Dior
Luxury is a necessity that begins where necessity ends remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands .To put it mildly, the luxury consumer and the luxury landscape have changed! What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make an engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
@ Dior’s target market
1. Christian Dior, is going all out to reach its niche target market.
2. The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care) Dior has built its fame on Women’s Fashions.
3. Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.
4. Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.
5. Christian Dior continues to be the domination of the Fashion Industry.
6. Christian Dior is a French company which owns the high-fashion clothing producer and retailer Christian Dior Couture.
7. Christian Dior's target market is anyone who has an extra ordinarily mixture of romanticism, feminism, modernity and a lump some of money to spend.
1. Branding is all about culture and the merchants of fashion ideas are a direct mirror of society and its culture
2. High fashion is an art form, using the power of imagination to give us an indication of magical seeds of things to come through the power of imagination.
3. Fashion fulfills our desires for fantasy and gives people an escape and a way to rise above our daily life. Fashion stylizes the contours of the female body, enhances female beauty, provides tools for seduction, idealizes our existence, and gives women the power enhance their view of themselves by showing them at their best.
