@ The Success of Christian Dior

Some top-line fashion branding techniques:

1.  Transform the brand name into a potent symbol.

2.  Codify the house style.

3.  Showcase new styles with runway productions.

4.  Promote a single image for all merchandise.

5.  Fashion and the press are wedded.

6.  Consider distribution to be a partner to fashion.

7.  Quality and reliability are hallmarks of great fashion brands.

8.  Dior allways Changes with the times.

@ Image of the product

1.      Branding is all about culture and the merchants of fashion ideas are a direct mirror of society and its culture

2.       High fashion is an art form, using the power of imagination to give us an indication of magical seeds of things to come through the power of imagination.

3.      Fashion fulfills our desires for fantasy and gives people an escape and a way to rise above our daily life. Fashion stylizes the contours of the female body, enhances female beauty, provides tools for seduction, idealizes our existence, and gives women the power enhance their view of themselves by showing them at their best.

@ Brand Positioning Christian Dior

        Luxury is a necessity that begins where necessity ends remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands .To put it mildly, the luxury consumer and the luxury landscape have changed! What do these imply for luxury fashion brands? A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make an engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

@ Dior’s target market

1. Christian Dior, is going all out to reach its niche target market.

2. The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care)
   Dior has built its fame on Women’s Fashions.

3. Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.

4. Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.

5. Christian Dior continues to be the domination of the Fashion Industry.

6. Christian Dior is a French company which owns the high-fashion clothing producer and retailer Christian Dior Couture.

7. Christian Dior's target market is anyone who has an extra ordinarily mixture of romanticism, feminism, modernity and a lump some of money to spend.

@ Journal 5

       This week, i have learned about the product. It helps me to understand about it better and helps me to clear about my brand. Moreover, not only the products but also services that work together. when we talk about product there are many things cinsists of the product management, product stategies, product categocy, product component and so on. All of these are control about the product or brand because there are many of process to become a perfect product. it consisted of extenal Environment and internal Environment.

@ Journal 4

          This was one of the most excited days. We have interview presentation in this class. Everyone seems active and excited with this presentation. All of groups make it very interesting and excellent work because all shown very clear and make the Audience enjoy with this activity. In my group, we pound to shown about how to be a good designer and the highlight of my group that is presented the interviewer and designer with VDO. This day, I have learned about how is the interview going on and what is the positioning.     

@ Journal 3

     

         Generally, human are high needs and insatiable. Maslow's hierarchy of needs is one of theory that shown about steps of human needs. This is one of the most important to our life because when someone was born, they need something to cover their body, this is a basically of needs. The teacher teaches about Maslow's hierarchy of needs from the brand that make me know which step of my brand lives and also know the target market. Dior is the luxurious and high social product  brand for men and women that produced high fashion clothing, accessories and beauty. In my opinion, this brand is esteem needs because it can show the status of user or customer.