Some top-line fashion branding techniques:
1. Transform the brand name into a potent symbol.
2. Codify the house style.
3. Showcase new styles with runway productions.
4. Promote a single image for all merchandise.
5. Fashion and the press are wedded.
6. Consider distribution to be a partner to fashion.
7. Quality and reliability are hallmarks of great fashion brands.
8. Dior allways Changes with the times.
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